Vol. 2 No. 1 (2024): Journal of Strategic Business Research

Articles

• The Impact of Digital Marketing on Consumer Decision-Making

  Sadia Hussain, Fahad Iqbal (Author)

  53-68

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• Consumer Perceptions of Green Marketing Practices

  Amina Tariq, Bilal Khan (Author)

  69-86

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• The Role of Brand Equity in Driving Consumer Loyalty

  Ayesha Tariq, Bilal Ahmed (Author)

  1-18

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• The Effect of Celebrity Endorsements on Consumer Purchase Intentions

  Sania Malik, Omer Shah (Author)

  19-35

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• Cross-Cultural Consumer Behavior: A Comparative Study

  Hina Farooq, Ali Raza (Author)

  36-52

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