Vol. 2 No. 2 (2024): Journal of Strategic Business Research

Articles

• Price Sensitivity and Its Impact on Brand Switching Behavior

  Nadia Shah, Adeel Khan (Author)

  35-49

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• The Role of Customer Experience in Driving Brand Advocacy

  Sania Rehman, Hamza Ali (Author)

  50-66

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• Consumer Attitudes Toward Corporate Social Responsibility Initiatives

  Ayesha Zafar, Bilal Rehman (Author)

  67-86

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• The Role of Social Media Influencers in Shaping Buying Behavior

  Sana Iftikhar, Owais Qureshi (Author)

  1-17

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• The Effect of Packaging Design on Consumer Preferences

  Hira Malik, Zain Ahmed (Author)

  18-34

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